If you are trying to sell a property, then simply listing the home is not enough to help it quickly sell. Once the listing goes live, then there are a few things that you can do to market the property to potential buyers. Spreading the word about your property will make it more likely that you will come in contact with a buyer who is looking for a property like yours, resulting in a faster turnaround time. A good quality real estate flyer is a great way to spread the word, because you can effectively highlight the benefits of the property in a concise handout.
There are a few things that need to be done in order to make your real estate feature sheet stand out from the rest:
Quality Photography Matters
The design or layout of the real estate feature sheet won't matter if you don't have good photos to place on the sheet. The house needs to be documented by a high quality photographer who has the experience to understand what it takes to make the house look good. The photographer can take pictures of the outside and inside of the house, and include details such as the main rooms, landscaping, unique design features or anything else that might make the property stand out.
The photos aren't just a display of how the house looks, they are a way to tell a story about the home and make it memorable to the potential buyers. Good quality photos help you to sell the property, because they make the house more attractive by showcasing the home. There is a big difference between amateur and professional photos, and professional photos are a must if you want to quickly sell the property.
Captions Share the Details
In addition to the photos, quality captions help to share the details of each photo and can provide more information about the benefits of each individual section of the house. Captions can describe the upgrades in each photo, and they share information that is vital to the home.
It is a good idea to have a professional help with captions, because many people don't have the marketing experience to understand how to write good captions. For example, sometimes home sellers get excited and they include too many exclamation points when describing each room. Or, they don't know how to write engaging captions so they settle for short descriptions.
Here is an example so that you can see the differences between amateur and professional photo captions:
Looking at these three examples, which one sounds more appealing to you? The captions on the real estate feature sheet can make a big difference in the way potential buyers view your property.
A Glossy, Professional Real Estate Flyer Will Stand Out
It is worth it to spend a little extra money on the real estate flyer printing, because you want the paper to be easily noticed after the potential buyer takes it home. If the flyer is printed on boring, flimsy white paper, then it is likely that the flyer will get lost in the shuffle of the many papers that collect on the desk or counter at the person's home. But, if the flyer is printed on nice, thick, glossy paper, then the paper will stand out.
Working With a Professional
Hiring a professional to design and print your real estate feature sheet is an important step to sell your home quickly and easily. If you don't have the experience to take quality photos, design them into a nice flyer, and print them on quality paper, then it could potentially hurt the way potential buyers will view your home. A poor quality real estate feature sheet can have a negative impact on the perception of the home that you are selling, resulting in potential buyers moving on to continue looking at other properties.
On the other hand, a nicely designed feature sheet can create a quality, professional brand for your property, attracting more buyers who are interested in the benefits that the property can offer.
When you are trying to sell a property, it is important to provide potential buyers with visual examples of the home to help persuade them to take a closer look at the property. One of the first things that buyers want to see is the floor plan, because floor plans show the layout of the property. Real estate floor plans allow the buyer to visualize the way they can setup their home, because they have a birds-eye view of the home.
Why Pictures and Videos aren't Enough
It is very important to provide high quality pictures of the home, and video can also be beneficial to showcase the unique features of the property. But, pictures and videos aren't enough, because the buyer can't visualize the layout of the home without a floor plan. Remember that buyers often visit multiple homes during their search for the right property, and it can be difficult to remember the details of each home after they have looked at several in a row.
A real estate floor plan will help them to understand the layout of the home so that they can remember the property that they toured.
Simple and Easy
Having a professional real estate floor plan available for buyers and real estate agents makes it simple to share the details of the property. If you are selling your home, then you should work with your real estate agent to be sure floor plans are available for other real estate agents and home buyers to view. If you are a real estate agent, then offering floor plans for your properties can help you to showcase the you have listed.
Floor plans simplify the buying process, and it is important to make things simple and easy. The easier the process is, the more likely that the home will sell quickly. In fact, if floor plans are not available for a home, then a buyer may become frustrated and look for other options, because they were unable to quickly find the information that they needed.
Details Matter
Floor plans provide details that are difficult to share through photos and videos. For example, a floor plan can show the dimensions of each room, locations of the doorways and closets, and a quick overview of the number of bedrooms and bathrooms. It is difficult to convey doorway and closet locations with a simple photo, which is why the floor plans should always be included with the marketing materials.
Floor plans also give the buyer the opportunity to think about how their furniture might fit within the room. If they can see the room dimensions as well as the locations of windows and doors, then they can begin to imagine the possibilities for their furniture within the room.
Floor Plans Increase Click Through Rates
For your online property listings, real estate floor plan images are a great way to get people to click on your listing. The buyer sees many photos and videos during their online search, but a floor plan stands out from the rest because they can see the exact layout of the home. It has been found that buyers are more likely to spend extra time viewing the property details if floor plans are available.
The floor plans can be shared on the main property listing, as well as other real estate websites, social media websites, or anywhere else that you are marketing your home.
Floor Plans for Old Construction and New Construction
It can be easy to get floor plans for a home with new construction, because the builder often has the floor plans already created. But, if you are selling an established home that has been around for awhile, then it might take a few extra steps to have the floor plans created. Even though it is a little extra work, it is still worth the effort to hire someone to put together floor plans for your home.
Hiring a professional is essential, because a simple sketch will not be enough information to convey the details of your home. Some people are looking for ways to save money by drawing out the floor plan themselves, resulting in incorrect information and a poor perception of the home. It is worth it to hire a professional, because it can speed up the time that it takes for you to sell your home.
If you are trying to sell a property, then simply listing the home is not enough to help it quickly sell. Once the listing goes live, then there are a few things that you can do to market the property to potential buyers. Spreading the word about your property will make it more likely that […]
When you are trying to sell a property, it is important to provide potential buyers with visual examples of the home to help persuade them to take a closer look at the property. One of the first things that buyers want to see is the floor plan, because floor plans show the layout of the […]
