Real estate marketing tools have changed drastically in recent years, due to the increase in the use of technology. As a real estate agent, failing to utilize these tools can have a negative impact on the length of time that it takes to sell a home as well as the final selling price of the home. This article provides a few real estate online marketing tools that you should use to market your real estate, and these tools can be used by both real estate agents and private home sellers.
Keep in mind that 88% of home buyers have stated that they start their search for a new home on the internet, or they spend time at some point viewing details about communities and neighborhoods. Many times, this process starts before they start working with a real estate agent, and it doesn't mean that online information has replaced the services of a real estate agent... instead it shows that online home listings are a big supplement to the information provided by a real estate agent. 40% of the home buyers report that they found their home online, which is why it is necessary and important to utilize real estate online marketing tools.
When viewing an online home listing, the photography can capture a person's attention and make them want to learn more about the property. The first step to effectively market your home is to be sure that you are utilizing professional real estate photography on your real estate listing.
There is a big difference between amateur photos and professional real estate photography, and many people will skim by your listing if there aren't high quality photos to capture their attention. It has been said that 85% of buyers find that real estate photos are very useful to use during the process to make a decision.
Real estate video tours are a relatively newer marketing feature, and they can have a strong impact on how many people have the opportunity to see your home. In the video, you can either show a slideshow of snapshots of the home, or you can use video techniques to create real estate virtual tours.
As a real estate agent, you should not discount the impact that real estate video tours can have on your clients as well as the potential buyers. In a survey, homeowners stated that they are 73% more likely to select a real estate agent who will create a video for their home listing. But, there are only 4% of the real estate agents who offer this service and put the video on YouTube. If you want to stand out as a real estate agent, offer your clients the service of creating a video and posting it on YouTube.
Real estate virtual tours takes the video to the next level. Many real estate videos showcase a slideshow of snapshots of the home, but it can be difficult to understand the full layout of the home with basic snapshots. On the other hand, real estate virtual tours show video footage of the home, so that the viewer can get a feel for the way the rooms are connected together.
The video gives you the opportunity to share real estate virtual tours with anyone who is interested. People can essentially tour your home online, and then decide if it is a good match for what they are looking for.
Real estate floor plans are a great compliment to the photography and video tours, because the floor plans provide a birds-eye view of the layout of the home. Some buyers won't even look at online home listings if floor plans are not included, so you should always share floor plans in the home listing.
A real estate feature sheet is a simple way to showcase the benefits of the property, and buyers love the summarized information. One of the best things about a real estate feature sheet is the fact that many home buyers will hold onto the sheet so that they can reference the information at a later point. The sheet should be attractive and include high quality, professional real estate photography to display the beautiful features of the home.
Utilizing social media can be a great way to spread the word about your home listing, and many agents neglect the use of social medial in real estate online marketing. Sites such as Facebook, Twitter, and Pinterest are effective avenues that can used to share information about local real estate listings, and help you to connect with buyers who are potentially interested in your property.
Whether you are a real estate agent or a person trying to sell your own home, having professional real estate photos can make a big difference in whether or not you are able to successfully sell a property. The photos that you use can make a big difference in the impression that people have of the property, which can have a strong impression in the brand that you are creating for yourself. Professional real estate photos matter, and they should be at the top of your priority list when you are listing a home for sale.
Why Real Estate Agents Should Work With a Professional Real Estate Photographer
As a real estate agent, it may be tempting to save a little bit of money by snapping a few photos with your camera phone, but those unprofessional photos can have a negative impact on the brand that you are creating for yourself. With real estate, one of the most effective ways to grow your business is through referrals, and you will only get referrals if your clients see that you are taking extra steps to sell their property quickly and efficiently. You don't want to leave a bad impression on the clients that you are working with, because if they are left with a bad impression then they are less likely to be satisfied with the service that they are receiving... and less likely to refer their friends and family to you.
Unprofessional photos will leave your clients feeling as though they didn't get the best service possible, and the unprofessional real estate photos will likely slow down the process of selling the home. If you show your buyers one of your listings that has unprofessional photos, then the buyers are less likely to be interested in the property.
On the other hand, professional real estate photos can help a property to look great, and a professional real estate photographer will help your clients to see that you are doing everything that you can to sell their home. Working with a professional real estate photographer doesn't have to be expensive, especially if you work with the photographer on an ongoing basis. You can find cheap real estate photography by working out a deal with your favorite photographer, and they will be happy to discuss payment details because they will have the opportunity to work on multiple projects with you.
These professional real estate photos can make a difference in the impression that your clients have regarding the service that you offered, which can in turn lead to referrals to help grow your business even more. There are many real estate agents to choose from, and you want to help your clients see that you have more to offer than the other real estate agents in your area. Showcasing their home with professional real estate photos can help you to stand out from the other real estate agents, and it will help your clients to be more satisfied with the service that you provided to them.
Why Home Sellers Need Professional Real Estate Photos
As a home seller, if your real estate agent hasn't taken the initiative to help you get professional real estate photos of your property, then you should step in to make sure that it gets done. Posting unprofessional pictures of your property can have a negative impact on the way potential buyers view your home. When a potential buyer sees the unprofessional photos, then they are less likely to be interested in touring the property and it will decrease the number of people who are actually interested in your home.
Even if you have a beautiful property to sell, unprofessional photos can give the wrong impression. Working with a professional real estate photographer can help you to convey the beauty and benefits of your property through the photos, helping to catch the eye of potential buyers. Your professional real estate photos will literally set the brand that you want to convey, and they can impact the type of buyer who makes an offer on the property.
In a competitive real estate market, professional real estate photos are the difference between properties that quickly sell and other properties that sit on the market for a longer period of time. Most sellers want to quickly and efficiently sell their home, and paying to work with a professional real estate photographer can make a big difference in how long it takes to sell your home.
Real estate marketing tools have changed drastically in recent years, due to the increase in the use of technology. As a real estate agent, failing to utilize these tools can have a negative impact on the length of time that it takes to sell a home as well as the final selling price of the […]
Whether you are a real estate agent or a person trying to sell your own home, having professional real estate photos can make a big difference in whether or not you are able to successfully sell a property. The photos that you use can make a big difference in the impression that people have of […]
