If you are looking for a way to market your property that is for sale, then real estate video tours should be at the top of your "to-do" list. This marketing method is an effective way to find more buyers to view your home listing, but it is estimated that only 5% of real estate agents utilize video marketing in their efforts. So, if you use real estate videos to market your home, then it means that you will be able to get ahead of 95% of the competition.
As a real estate agent, if you aren't already utilizing real estate video tours, then you should start offering the service right away. Your clients will be pleased with the extra effort that you are putting into their home, and you will be able to sell homes more quickly because a larger number of buyers will be able to view the details of the home. For the best results, it is a good idea to find a real estate videographer who you can work with on an ongoing basis, because then you can negotiate price and put together a system to work together. It is nice to work with someone that you know on an ongoing basis, because that person will already be familiar with your preferences and requirements for each of the videos.
As a property owner, you should look for a real estate agent who offers video marketing options. Or, if you have already chosen a real estate agent who doesn't include real estate video marketing, then it is a good idea to take the initiative to hire a videographer on your own. Make sure that you find a video specialist who has experience specifically with real estate videos, because they will be able to create a high quality video that will attract the right buyers for your property.
Many potential home buyers search online to look for properties that they are interested in, which means that posting real estate videos will make it more likely that the buyer will find your home listing. Because video tours rank well in the search engines, you can literally "outrank" competing home listings, because your video tour will show higher in the search results.
Another reason real estate videos can give you an edge over the competition is because of the fact that the video leaves a lasting impression on the buyer. If a buyer views multiple properties at a time, they will be more likely to remember the listing that had a video tour for them to watch. Your property will be more easily remembered because of the videos, and the competition will quickly be forgotten.
When a home buyer is making their final decisions, then it is likely that they will review their information about each property that they are interested in. This review process provides another opportunity for them to view the details of your home, which in turn is another point when they can watch the video and remember all of the benefits of the property. A good real estate video tour will be edited in a way that leaves the viewer feeling positive and optimistic about the home, and they will associate those positive feelings with the purchase of that particular home.
It has been found that proper real estate marketing through video and photos can increase the value of the home in a person's mind. So, you are not only getting the benefit of reaching out to more buyers, but it is also possible that they will be more likely to make a higher offer on the property. The right type of real estate video tour will showcase all of the positive elements that the home has to offer, and when a person remembers all of the benefits, then they will be more likely to make a higher offer in order to increase their chances that they will be able to buy the property.
So, you will be getting a competition edge because of the fact that your property details will be viewed by more potential buyers, and at the same time it increases the chances that you will receive a higher offer on the house. If you don't have a real estate video tour, then it is a good idea to hire a videographer and get started right away.
It is estimated that 92% of home buyers use the internet to search for properties that they are interested in, and their first impressions will be decided based on the real estate listing of each property that they view. Professional real estate photos can make a big difference to the first impression that each buyer has of your property, and there are several ways that the photos can be beneficial to help you sell your home.
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Professional and Amateur photography comparison[/caption]
For example, the photos can highlight the upgrades and unique details that are available in the home, helping to justify the higher price point. With professional photos, you can help the buyers focus to be on the benefits of the home. Also, a professional real estate photographer will have the experience and understanding to know the right ways to photograph the home, in order to make sure that it displays the property in the best light possible.
Higher Price Points
By looking at trends, it has been found that property listings which utilize professional real estate photos tend to sell at a higher price point. When the photos were captured with a DSLR camera and they were professionally edited, the price of the home can sell for anywhere from $3,000 to $11,000 more than their list prices. These numbers are based on homes that are listed between $200,000 - $1,000,000, which covers a large percentage of the properties that are on the market.
Every home owner wants to maximize the price that they receive for their home, and spending a little bit of money on a professional real estate photographer can have a direct impact on the final price of the home. Some people want to save money by taking the photos themselves or hiring an amateur photographer for the job, but they don't realize that the amateur photography can actually result in a lower price for the property. If you knew that there was the potential to increase the home price by several thousand dollars, wouldn't it be worth spending the extra money upfront for professional real estate photos?
Faster Turnaround Time
Most homeowners can relate to the idea that their life is on "hold" until their property sells, because they have to wait for the transaction to occur before they can move onto their next step in life. There is nothing worse than having to wait for months and months before you get a realistic bid on the property, but it can happen if the property isn't marketed correctly.
When low-quality photos are posted on a property listing, it is more likely that potential buyers will skim by the listing, because the photos won't catch their attention when they are browsing through home options. On the other hand, high quality, professional real estate photos can help your listing to "pop," and capture the buyers attention, making them more likely to click on the listing in order to get more information about the property.
When your listing is noticed more often, then it means that more potential buyers are taking a closer look at the property details in order to determine if it is the right match that they are looking for. Many times, this process is a game of numbers, which means that you can speed up the process by helping more people to view the listing more quickly. It has been found that homes that have been professional photographed by a real estate photographer are likely to sell faster by at least 4 days. In some cases, the process can be sped up by as much as three weeks, compared to listings that use amateur photos.
Market it Right
Too many people are looking for the easy way out, and they settle by having low-quality photos on the real estate listing. They hope that they can save a little bit of money by doing it themselves, but usually it has a negative impact on the way the property is viewed by potential buyers. If you are serious about wanting a faster turnaround time and a higher selling price, then the first step to marketing your property is to hire a photographer to take professional real estate photos for your property listing.
Newspapers and print ads might have been effective real estate marketing techniques years ago, but the face of the new industry is shaped around technology and online marketing. Real estate agents who fail to use online tools such as social media and real estate video tours, are making a big mistake in their business. If you want to see success with selling the properties that are listed for sale, then it is necessary to take a few steps in order to utilize online and digital marketing techniques.
Newspaper Ads are a Thing of the Past
Before the invention of the internet, people usually turned to the classified section in the newspaper in order to see the properties that were listed for sale. Newspapers are quickly decreasing in popularity though, which means that an ad in the newspaper is not likely to be viewed by very many people. Most people watch the news on TV or read it online, and it is rare for the younger generations to pick up a printed copy of the newspaper.
Spending money on newspaper advertising is a waste of money, because there are many other digital platforms that provide better exposure for the same cost. Remember that you need to put your listing in a place where potential buyers will be able to easily find it, and most people are looking online. In fact, it is estimated that 92% of home buyers spend time searching online for properties that they are interested in, and many times this process occurs before they find a real estate agent to work with. When people are looking online, they are searching for listings that will catch their attention, such as listings with real estate videos and listings with professional real estate photos.
Word of Mouth is Different Now
Before the internet was widely used in the real estate industry, many real estate agents depended on the personal connection with other real estate agents. When those relationships were in place, then the real estate agents could stay in contact to keep the other agents up to date about new properties that they listed. This word of mouth format is still utilized today, but it is much different now that a digital element has been added to the mix.
Social media and online interactions makes it easy for people to share a real estate listing. For best results, it is a good idea to have professional real estate videos to share through these social platforms, because people love to watch videos online. In fact, real estate videos should be a cornerstone of your online real estate marketing campaign, because the videos can be used in so many ways to increase the visibility of your property listing.
Using the Internet for Modern Marketing
There are several steps that you should follow in order to make sure that you are staying up to date in modern marketing trends. The first step is to have short real estate videos created by an experienced videographer, because the video will provide you the tool that you can use the share the property details in many locations on the internet. At the same time, it is also beneficial to have professional real estate photos taken as well.
Once the real estate videos and photos are ready to go, then they can be loaded online in various locations. Consider uploading the video on Facebook, to make it easy for friends and family to see and share the video. Other places to upload the video include Instagram, YouTube, and a number of other online video sharing websites that are out there.
It is a good idea to share the real estate videos in multiple locations, because it will increase the number of people who will see your video. You never know if the future buyer spends more time on Facebook, Instagram, or YouTube, so your best option is to post the video in multiple places.
Also, look for free online classified options, where you can share the real estate videos and photos. There are many classified sites online that offer free listings, or a minimal fee to post the property details on their website. These sites often draw in a large number of potential buyers, so it is a good idea to have your real estate videos listed in as many places as possible.
If you are looking for a way to market your property that is for sale, then real estate video tours should be at the top of your “to-do” list. This marketing method is an effective way to find more buyers to view your home listing, but it is estimated that only 5% of real estate […]
It is estimated that 92% of home buyers use the internet to search for properties that they are interested in, and their first impressions will be decided based on the real estate listing of each property that they view. Professional real estate photos can make a big difference to the first impression that each buyer […]
Newspapers and print ads might have been effective real estate marketing techniques years ago, but the face of the new industry is shaped around technology and online marketing. Real estate agents who fail to use online tools such as social media and real estate video tours, are making a big mistake in their business. If […]
