Category 'Real Estate Photography'

Many people know that they should hire a professional real estate photographer, but they don't understand the right steps that need to be followed in order to select the best photographer for the job. Here are a few things that you should keep in mind when you are looking for a real estate photographer to help with your home listing photos:

Price Matters... You Get What You Pay Forprice-matters

The cost of moving can be expensive, and since you are selling your home then you are likely spending a little bit of extra money on the cost of moving. In these situations, many people are looking for ways to save a few bucks, and they assume that they can save their money by hiring a cheap photographer instead of using a professional real estate photographer. Or worse... some people decide to take the photos on their own with a cheap camera.

Cutting corners by trying to save money on the photography can have negative results on the outcome of the home sale. There is a big difference in the appearance of amateur photos compared with professional real estate photos, and those differences might cause a decrease in potential buyers as well as a decrease in the final selling price of the home.

[caption id="attachment_2142" align="alignleft" width="360"]What you get from a cheap and unprofessional photographer What you get from a cheap and unprofessional photographer[/caption]

Don't look for the cheapest photographer, because you might be wasting your money on poor-quality work. Instead, it is a better idea to find a professional real estate photographer who has experience in the industry, because the photographer can help you to position the listing in a way that could potentially increase the perceived value of your home. When the buyer perceives the higher home value, then they are more likely to offer a higher price for the property... which can result in more money in your pocket when it is all said and done. Spend the money to hire a professional real estate photographer, because it is worth it!

Videos are becoming more effective to help you showcase the benefits of the property, and it is a good idea to have a professional real estate video put together. It can be stressful and confusing to coordinate between a videographer and a photographer at the same time, so you might consider finding someone who offers both services. Some professional real estate photographers offer video services as well, which can save you the headache of having to research videographers on your own.

[caption id="attachment_2116" align="aligncenter" width="800"]real-estate-professional-photos-12 A photo you can expect from an experienced and professional photographer[/caption]

One advantage to working with a professional who offers both services is that you might be able to get a discount by purchasing both options in a bundled package. Talk with your professional real estate photographer to ask about the options that are available.

It is important that you use both photos and videos in your online real estate marketing, because they can both help to boost the real estate listing in different ways. Some potential buyers like to view the photos, and others like to view both the photos and the videos. So, make sure that you are hiring a professional real estate photographer who can offer both services.

Choose an Experienced Photographerreal-estate-professional-photos-16

When we talk about experience, it doesn't necessarily refer to the total amount of time that the photographer has been behind the camera. Instead, ask the professional real estate photographer about the amount of time that they have been photographing real estate. When a photographer is experienced specifically in real estate, they will have a unique way of viewing and photographing the home, because they can tap into their past experiences in order to know what looks good.

Take some time to view the portfolio of the photographer, because their portfolio will provide good insights into the skill level and expertise of the real estate photographer. You might also ask about the types of homes that they usually photograph, because some photographers have experience with certain types of homes. For example, if you are selling a high-end home (priced over $1,000,000), then you should be looking for a professional real estate photographer who has worked with other homes in that same price range.

When you compare the professional photos with amateur photos, you will see a drastic difference in the way the property is displayed. Before you start marketing your property, it is a good idea to find a professional real estate photographer who can help you put together a portfolio of high quality photos of your home.

It is estimated that 92% of home buyers use the internet to search for properties that they are interested in, and their first impressions will be decided based on the real estate listing of each property that they view. Professional real estate photos can make a big difference to the first impression that each buyer has of your property, and there are several ways that the photos can be beneficial to help you sell your home.

[caption id="attachment_1992" align="aligncenter" width="856"]Professional and Amature photography comparision Professional and Amateur photography comparison[/caption]

For example, the photos can highlight the upgrades and unique details that are available in the home, helping to justify the higher price point. With professional photos, you can help the buyers focus to be on the benefits of the home. Also, a professional real estate photographer will have the experience and understanding to know the right ways to photograph the home, in order to make sure that it displays the property in the best light possible.

Higher Price Points

By looking at trends, it has been found that property listings which utilize professional real estate photos tend to sell at a higher price point. When the photos were captured with a DSLR camera and they were professionally edited, the price of the home can sell for anywhere from $3,000 to $11,000 more than their list prices. These numbers are based on homes that are listed between $200,000 - $1,000,000, which covers a large percentage of the properties that are on the market.

Every home owner wants to maximize the price that they receive for their home, and spending a little bit of money on a professional real estate photographer can have a direct impact on the final price of the home. Some people want to save money by taking the photos themselves or hiring an amateur photographer for the job, but they don't realize that the amateur photography can actually result in a lower price for the property. If you knew that there was the potential to increase the home price by several thousand dollars, wouldn't it be worth spending the extra money upfront for professional real estate photos?

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Faster Turnaround Time

Most homeowners can relate to the idea that their life is on "hold" until their property sells, because they have to wait for the transaction to occur before they can move onto their next step in life. There is nothing worse than having to wait for months and months before you get a realistic bid on the property, but it can happen if the property isn't marketed correctly.

When low-quality photos are posted on a property listing, it is more likely that potential buyers will skim by the listing, because the photos won't catch their attention when they are browsing through home options. On the other hand, high quality, professional real estate photos can help your listing to "pop," and capture the buyers attention, making them more likely to click on the listing in order to get more information about the property.

When your listing is noticed more often, then it means that more potential  buyers are taking a closer look at the property details in order to determine if it is the right match that they are looking for. Many times, this process is a game of numbers, which means that you can speed up the process by helping more people to view the listing more quickly. It has been found that homes that have been professional photographed by a real estate photographer are likely to sell faster by at least 4 days. In some cases, the process can be sped up by as much as three weeks, compared to listings that use amateur photos.

real-estate-photo-pro1

Market it Right

Too many people are looking for the easy way out, and they settle by having low-quality photos on the real estate listing. They hope that they can save a little bit of money by doing it themselves, but usually it has a negative impact on the way the property is viewed by potential buyers. If you are serious about wanting a faster turnaround time and a higher selling price, then the first step to marketing your property is to hire a photographer to take professional real estate photos for your property listing.

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Apr

How to Choose a Professional Real Estate Photographer

Real Estate Photography | Comments Off on How to Choose a Professional Real Estate Photographer

Many people know that they should hire a professional real estate photographer, but they don’t understand the right steps that need to be followed in order to select the best photographer for the job. Here are a few things that you should keep in mind when you are looking for a real estate photographer to […]

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Why Professional Real Estate Photos Increase the Value of Your Property

Real Estate Photography | Comments Off on Why Professional Real Estate Photos Increase the Value of Your Property

It is estimated that 92% of home buyers use the internet to search for properties that they are interested in, and their first impressions will be decided based on the real estate listing of each property that they view. Professional real estate photos can make a big difference to the first impression that each buyer […]