Real Estate Video Tours Give You an Edge Over the Competition
If you are looking for a way to market your property that is for sale, then real estate video tours should be at the top of your “to-do” list. This marketing method is an effective way to find more buyers to view your home listing, but it is estimated that only 5% of real estate agents utilize video marketing in their efforts. So, if you use real estate videos to market your home, then it means that you will be able to get ahead of 95% of the competition.
As a real estate agent, if you aren’t already utilizing real estate video tours, then you should start offering the service right away. Your clients will be pleased with the extra effort that you are putting into their home, and you will be able to sell homes more quickly because a larger number of buyers will be able to view the details of the home. For the best results, it is a good idea to find a real estate videographer who you can work with on an ongoing basis, because then you can negotiate price and put together a system to work together. It is nice to work with someone that you know on an ongoing basis, because that person will already be familiar with your preferences and requirements for each of the videos.
As a property owner, you should look for a real estate agent who offers video marketing options. Or, if you have already chosen a real estate agent who doesn’t include real estate video marketing, then it is a good idea to take the initiative to hire a videographer on your own. Make sure that you find a video specialist who has experience specifically with real estate videos, because they will be able to create a high quality video that will attract the right buyers for your property.
Video Tours Can Beat Out the Competition
Many potential home buyers search online to look for properties that they are interested in, which means that posting real estate videos will make it more likely that the buyer will find your home listing. Because video tours rank well in the search engines, you can literally “outrank” competing home listings, because your video tour will show higher in the search results.
Another reason real estate videos can give you an edge over the competition is because of the fact that the video leaves a lasting impression on the buyer. If a buyer views multiple properties at a time, they will be more likely to remember the listing that had a video tour for them to watch. Your property will be more easily remembered because of the videos, and the competition will quickly be forgotten.
When a home buyer is making their final decisions, then it is likely that they will review their information about each property that they are interested in. This review process provides another opportunity for them to view the details of your home, which in turn is another point when they can watch the video and remember all of the benefits of the property. A good real estate video tour will be edited in a way that leaves the viewer feeling positive and optimistic about the home, and they will associate those positive feelings with the purchase of that particular home.
Improve the Property Value
It has been found that proper real estate marketing through video and photos can increase the value of the home in a person’s mind. So, you are not only getting the benefit of reaching out to more buyers, but it is also possible that they will be more likely to make a higher offer on the property. The right type of real estate video tour will showcase all of the positive elements that the home has to offer, and when a person remembers all of the benefits, then they will be more likely to make a higher offer in order to increase their chances that they will be able to buy the property.
So, you will be getting a competition edge because of the fact that your property details will be viewed by more potential buyers, and at the same time it increases the chances that you will receive a higher offer on the house. If you don’t have a real estate video tour, then it is a good idea to hire a videographer and get started right away.